If anyone is starting to do SEO, they must know: What are keywords? because they are one of the most important things about doing SEO. Because if we don’t know the meaning or importance of keywords, We can’t continue doing SEO and don’t know why we’re doing it. Well, let’s get to the point.

What are keywords?

What is a keyword? Or keywords are words that give meaning to the importance of the article or website. In writing an article, you must first think of a topic for which you will write. And of course, the topic will definitely have your important keywords in it.

For example, if a keyword is such as Run Flat Car Tires, what are the benefits?

You will notice what this topic indicates. Of course, it will communicate ” Run Flat Tires “. That’s right, it’s a keyword , which tells us that we will communicate this word in our article. Therefore, it is something that SEO practitioners need to know. And understand how to choose keywords and put them into the article correctly and appropriately.

What are the types of keywords?

Now that we know what keywords are, we also need to know what types of keyword selection there are. Usually, there are 3 formats used:

1. Seed Keywords, or main keywords, are words or short phrases that indicate the content of your article, product, or business. For example, “car tires,” which can be seen as a broad term,. It’s not very specific. If you search for this word in Google, you will find many search results.
2. A niche keyword is a word that helps to further specify the Seed keyword to make the content more concise. Understand the product or business even more. For example, “Run Flat car tires,” where the word “Runflat” is an expanded word of “car tires,” in order to concisely communicate the message you want to communicate to website visitors. Or the more articles we write, if we search for this word in Google, we will find fewer search results from the Seed keyword.
3. A longtail keyword is definitely a word that is an extension of a niche keyword. By making it even more clear. For example, “Run Flat car tires, Brigdestone brand,” which can be seen as a word that goes deeper into the product. to provide more specific access In this type, it is not specified how long the word must be. If you search for this word in Google, you will find fewer search results from the Niche keyword.

How will you analyze the keywords that will be used?

In order to use keywords, we must first have Keyword analysis. Nowadays, there is very high competition for website creation. Using the same keywords will create more competitors accordingly. (But it doesn’t mean we can’t do it.) But we should analyze it well before using it.

How to analyze keywords

• Choose the desired keyword.
• Search to see how much search volume there is per month (use Keyword Planner or other third parties). If there is a lot of volume, that’s good. It means there are a lot of people searching for this word.
• Look at the KD value or Keyword Difficulty. Is there low- or high-keyword competition? The lower, the better.
• Look at other related words, such as Related or Search Suggestions, to get a variety of keywords.

Trick: Keyword analysis program

If you use something free, choose to use Google’s Keyword Planner. It can be used for analysis as well. or others such as Ahref and Nielpatel, these are not free But it works quite well. It can be used for many functions. It’s up to you to choose what to use.

Trick: Finding good keywords to use

1. You must look for keywords that have a monthly search volume of 1,000 or more (in the case that we will use them as our Main Keyword) for it to be worth doing.
2. Must look at KD or difficulty. or the competition of that key Choose to keep it low. It means that there are few competitors. If you compare 1-100, find something lower than 50 first. If you really can’t find it, then talk about it.
3. Look for additional related keys. Keys related to the content on our website To continue writing articles on the website in the future. Principles of analysis according to items 1 and 2

summarize

If anyone is thinking about seo, of course you need to understand keyword selection and keyword analysis. So that we can take advantage of others who do not have knowledge in this field. And it will create a turning point in your website.